The enterprise is adjusting to trends on four different fronts: cloud, social media, Big Data and mobility. Microsoft, the company behind the iconic Windows operating systems, is determined to meet the needs of organizations on all sides, says Judson Althoff, president of Microsoft North America.

The best way to sell innovation is often to start with innovation within. That's why Althoff was determined to use the tools and solutions that Microsoft offers to its customers to transform the way the company does business. His campaign worked, and now Althoff has access to an analytics dashboard that pulls data from 18 Microsoft systems.

Watch Althoff explain why he believes his company, and technology overall, can change the way businesses work in CDW's exclusive "Bring IT On: A Technology Leadership Series."