Tactical Advice

IBM Connect: This Is Just the Beginning of Big Data

It might seem like we've reached the saturation point with big data, but there's plenty of uncovered ground.

Big Data beginning
Credit: @daisyrood

According to IBM, 90 percent of the data in the world today has been created in the last two years alone. The 2.5 quintillion bytes of data created daily is not just any kind of data, it’s big data. And, it’s about time for enterprises to turn this big data into big business.

Big data was a hot topic at IBM Connect 2013 for presenters and attendees alike. Discussions focused on the need to harness the meaningful analytics from big data for social businesses.

The company’s upgrade to its IBM Connections enterprise social networking platform will include new analytics features that allow administrators to monitor employee collaboration trends and engagement with customers on social media sites like Facebook and Twitter.

Big Blue’s commitment to big data won’t end there. According to Bob Picciano, IBM’s General Manager of Information Management Software, “Data is the new oil.”

Let the Gold Rush begin!

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About the Author

Anuli Akanegbu

Anuli is a writer and new-media enthusiast who dreams about becoming the sixth Spice Girl. Until then follow her on Google+  or Twitter: @akaanuli.

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