Tactical Advice

Why Mobile Apps Enhance Productivity

More organizations are using mobile apps to unleash the power of anytime, anywhere work.
Why Mobile Apps Enhance Productivity
Credit: iStockphoto/ThinkStockPhoto

With smartphone and tablet adoption what they are, no organization can afford to ignore the opportunity that mobile apps present.

The current generation of mobile devices, combined with 3G and 4G wireless networks, has made onthe-go, high-speed Internet communications viable, giving individuals and organizations alike true anytime, anywhere access to data, entertainment, applications and more.

Mobility completely changes the way organizations interact with their constituents, users and customers — and with one another — because it creates untethered consumers, clients, colleagues and partners. Personal computers and the Internet may have promised 24x7 commerce or service, but only when organizations can reach people when they are away from their PCs — in coffee shops, at airports, at sporting events, in public parks, on the sidewalk — can there be true 24x7 interactions.

And mobile apps are the portals to enabling productivity on the go.

Using smartphones and mobile apps:

  • Users are free of the constraints of traditional broadcast or online communication.

  • Users, customers, prospects and partners can search for information anytime, anywhere.

  • Users, customers, prospects and partners can share information in real time.

  • Users, customers, prospects and partners can make purchases whenever and wherever the mood strikes.

  • Employees can access an organization’s apps and resources anywhere, boosting productivity.

For instance, imagine a mobile sales force that doesn’t require a wired network connection to access interactive catalogs, billing systems and customer relationship management (CRM) databases. Not hard, right? Now imagine a mobile sales force that doesn’t even need a Wi-Fi connection to access those resources.

Mobile apps, running on today’s generation of wireless devices, enable unprecedented access to the tools that allow salespeople to sell more, consumers to buy more, and everyone to enjoy the possibilities of the Internet – wherever they happen to be.

In a recent survey of organizations exploring greater mobility for their employees, Yankee Group found that the top reason for investing in mobility solutions was to improve responsiveness to customers.

Other reasons include giving people access to existing applications to improve productivity, transforming work processes to improve efficiency, enhancing employees’ work–life balance and fostering better collaboration — among customers,constituents and partners, as well as among coworkers.

And for small- to medium-sized businesses (SMBs), which often rely on remote workers, mobile apps can be a critical competitive advantage. In a 2011 survey, AT&T found that 72 percent of small businesses were using mobile apps. Nearly 40 percent said they couldn’t operate without mobile apps.

(Interestingly, it’s estimated that an overwhelming majority — 78 percent — of the U.S. companies that actually develop and sell mobile apps are small businesses, according to the Association for Competitive Technology.)

For more information on mobile apps, download CDW's white paper, "The Case for Mobile Apps."

Sign up for our e-newsletter

Security

Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
Tools to Maintain Mobile Sec... |
Far-flung devices pose serious challenges, but a variety of technologies can help protect...
Edward Snowden Personifies t... |
The NSA leak shows critical areas where organizations can better protect their data.

Storage

The New Backup Utility Proce... |
Just getting used to the Windows 8 workflow? Prepare for a change.
How to Perform Traditional W... |
With previous versions going unused, Microsoft radically reimagined the backup utility in...
5 Easy Ways to Build a Bette... |
While large enterprises have the resources of an entire IT department behind them, these...

Infrastructure Optimization

The Value of Converged Infra... |
Improvements in security, management and efficiency are just a few of the benefits CI can...
Curse Builds a Private Cloud... |
One of the top resources in online gaming builds out a robust infrastructure that can...
SDN at the Forefront of HP’s... |
Computing giant kicks off Interop 2014 with a series of announcements aimed at turning...

Networking

Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
How to Maximize WAN Bandwidt... |
Understand six common problems that plague wide area networks — and how to address them.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Mobile & Wireless

Now that Office for iPad Is... |
After waiting awhile for Microsoft’s productivity suite to arrive, professionals who use...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Hardware & Software

Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.
The Tools That Power Busines... |
Ever-evolving analytic software can greatly improve financial institutions’ decision-...
XP-iration Date: Today Is th... |
It’s officially lights out for Windows XP as an operating system. Here’s how the world is...