Tactical Advice

Small Business Saturday Lifts SMBs Up With High-Profile Campaign

Consumers went out and put their dollars up for their favorite small businesses on Nov. 24.

Families travel lengthy distances to gather for the Thanksgiving holiday, but it's the unofficial shopping holidays, like Black Friday and Small Business Saturday, on the days after that seem to generate the most buzz. The extra relatives hanging around during the holiday also helps retailers bring in more business.

Persnickety Toys in North Adams, Mass., saw great returns from its participation in Small Business Saturday, owner Monique Suters said to the North Adams Transcript.

"I had hundreds of people in my shop today," she said. "There have been big families with several generations because everyone's home for Thanksgiving."

Small Business Saturday started out in 2010 when American Express decided to invent the retail holiday to encourage its members to spend their money with small businesses. The campaign is now in its third year and it's receiving plenty of high-profile co-signs from major public figures, including President Obama, who visited a small book shop in Arlington, Va., in support of the effort.

Actress Jessica Alba also lent her support to the cause, tweeting out her visit the Pressed Juicery in Los Angeles. As the co-founder of her own small business, the baby product startup The Honest Company, Alba can appreciate the additional attention the marketing campaign generates for all SMBs.

Here are a few more social media highlights from this year's Small Business Saturday campaign

Did your business participate in Small Business Saturday? Let us know in the Comments.

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About the Author

Ricky Ribeiro

Online Content Manager

Ricky publishes and manages the content on BizTech magazine's web site. He's a writer, technology enthusiast, social media lover and all-around digital guy. You can learn more by following him on Google+ or Twitter:

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