Tactical Advice

Which Comes First: the Mobile Site or the Mobile App? [Infographic]

Businesses face an important decision when marketing to a mobile audience.

Planning a mobile offering leaves small businesses with a challenging dilemma: Does the mobile site or the mobile app come first? Should you do one over the other, or do you need to offer both?

The truth is that mobile computing is in a transitional state. The mobile web appears to be the future, but users really, really like their apps — and for good reason. With an app, the user experience can be tightly controlled, and there aren’t any unknown variables to interfere with the product. The other advantage: Many mobile apps can be used offline. The same can’t be said for the mobile web.

So what’s the best answer? It depends. Different businesses have different needs, and the best way to make a decision is to research the behaviors of your customers.

Advertising agency MDG compiled the trade-offs between a mobile site and a mobile app to help organizations make the decision that’s best for them. MDG’s research shows that users prefer apps over mobile sites for certain activities:

  • 73 percent of mobile users prefer to shop with a mobile browser.
  • 54 percent of mobile users prefer to manage with a mobile app.
  • 63 percent of mobile users prefer to search with a mobile browser.
  • 61 percent of mobile users prefer to be informed with a mobile app.

Check out the full infographic from MDG via Mashable.

Mobile App or Mobile Site Infographic

Sign up for our e-newsletter

About the Author

Ricky Ribeiro

Online Content Manager

Ricky publishes and manages the content on BizTech magazine's web site. He's a writer, technology enthusiast, social media lover and all-around digital guy. You can learn more by following him on Google+ or Twitter:

Security

Heartbleed: What Should Your... |
One of the biggest security vulnerabilities has almost every user and every industry...
Why Businesses Need a Next-G... |
Devices investigate patterns that could indicate malicious activity.
Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....

Storage

The New Backup Utility Proce... |
Just getting used to the Windows 8 workflow? Prepare for a change.
How to Perform Traditional W... |
With previous versions going unused, Microsoft radically reimagined the backup utility in...
5 Easy Ways to Build a Bette... |
While large enterprises have the resources of an entire IT department behind them, these...

Infrastructure Optimization

Businesses Must Step Careful... |
Slow and steady wins the race as businesses migrate IT operations to service providers,...
Why Cloud Security Is More E... |
Cloud protection services enable companies to keep up with security threats while...
Ensure Uptime Is in Your Dat... |
Power and cooling solutions support disaster recovery and create cost savings and...

Networking

Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
How to Maximize WAN Bandwidt... |
Understand six common problems that plague wide area networks — and how to address them.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Mobile & Wireless

Now that Office for iPad Is... |
After waiting awhile for Microsoft’s productivity suite to arrive, professionals who use...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Hardware & Software

Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....
New Challenges in Software M... |
IT trends such as cloud, virtualization and BYOD pose serious hurdles for software...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.