Tactical Advice

Digital Signage Powers Katy Perry’s Perfume Campaign

Retailers and advertisers can leverage the interactive capabilities of digital signage to their advantage.
Digital Signage Powers Katy Perry’s Perfume Campaign
Credit: Screenshot via Monster Media video

If your business has been trying to think of ways to reach out and touch its customers, why not think about the opposite and let the customers do all the reaching out and touching?

Last December, pop star Katy Perry took to The Grove shopping resort in Los Angeles for the launch of her celebrity perfume Meow!. While the “California Gurl's” presence whipped up the crowd with her star power, the party kept going after she left as shoppers and fans were able to interact with a unique pod that took advantage of digital signage and provided an engaging customer experience.

Grove shoppers were able to take pictures of themselves with the pod and create virtual “ornaments” that they could see hanging from Katy Perry’s virtual Christmas tree. They also had the option of e-mailing their virtual ornament, allowing them to share the campaign with friends and family through social media.

Digital signage Katy Perry

Digital Signage Connection released results of the campaign (below) from Monster Media, the creators of the digital storefront pod. Also, check out this video of the campaign in action on Monster Media’s site.

The campaign yielded positive results during its duration. In one week, analytics from Monster Media recorded 2,836 activations and 5,134 photos taken. More than 2,200 photos were saved and the campaign gathered 1,766 email addresses.

“Due to the high-end nature of The Grove, media placements aren’t always easy, but this one stood out,” said John Payne, president of Monster Media, Orlando, Fla. “The Katy Perry campaign is a great example of the cross channel combination of digital signage, interactivity and email marketing in a high-end retail setting.”

For more information on the Katy Perry digital signage campaign, read more at Digital Signage Connection.

Sign up for our e-newsletter

About the Author

Ricky Ribeiro

Online Content Manager

Ricky publishes and manages the content on BizTech magazine's web site. He's a writer, technology enthusiast, social media lover and all-around digital guy. You can learn more by following him on Google+ or Twitter:

Security

Heartbleed: What Should Your... |
One of the biggest security vulnerabilities has almost every user and every industry...
Why Businesses Need a Next-G... |
Devices investigate patterns that could indicate malicious activity.
Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....

Storage

The New Backup Utility Proce... |
Just getting used to the Windows 8 workflow? Prepare for a change.
How to Perform Traditional W... |
With previous versions going unused, Microsoft radically reimagined the backup utility in...
5 Easy Ways to Build a Bette... |
While large enterprises have the resources of an entire IT department behind them, these...

Infrastructure Optimization

Businesses Must Step Careful... |
Slow and steady wins the race as businesses migrate IT operations to service providers,...
Why Cloud Security Is More E... |
Cloud protection services enable companies to keep up with security threats while...
Ensure Uptime Is in Your Dat... |
Power and cooling solutions support disaster recovery and create cost savings and...

Networking

Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
How to Maximize WAN Bandwidt... |
Understand six common problems that plague wide area networks — and how to address them.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Mobile & Wireless

Mobility: A Foundational Pie... |
Other technologies rely on mobile computing, which has the power to change lives, Lextech...
Now that Office for iPad Is... |
After waiting awhile for Microsoft’s productivity suite to arrive, professionals who use...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.

Hardware & Software

Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....
New Challenges in Software M... |
IT trends such as cloud, virtualization and BYOD pose serious hurdles for software...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.