Tactical Advice

The Business of Smartphones

Smartphone use continues to grow in small business. The Samsung Nexus S 4G is one of the latest options to consider.
This story appears in the September 2011 issue of BizTech Magazine.

Businesses have a wide range of options when it comes to smartphones powered by Google’s Android operating system. The Samsung Nexus S 4G, which runs on the Sprint network, adds high-speed Wi-MAX connectivity and tight integration with Google Voice to the mix.

The Nexus S 4G runs a version of Android known as Gingerbread, designed to be faster than previous incarnations of the OS and supporting near-field communication for capturing smart-tag information. The device includes access to Google applications, including search, Gmail, Google Maps with navigation, and syncing for Google Calendar.

Users also get Bluetooth 2.1, integrated Global Positioning System functionality, 16 gigabytes of internal memory, USB mass storage, USB tethering, Wi-Fi connectivity and the ability to use the device as a Wi-Fi hot spot. Additionally, the S 4G features two cameras: a 5-megapixel camera on the back and a front-facing VGA lens.

Top four smartphone operating systems supported by companies:

1. BlackBerry OS
2. iOS
3. Android
4. Windows Phone 7

SOURCE: CDW poll of 343 BizTech readers

With built-in Google Voice, users can choose to have their Sprint numbers serve as their Google Voice numbers or vice versa. In either case, they get Google Voice features such as call forwarding and visual voicemail, as well as significantly reduced international call rates.

IT administrators can define and centrally manage security policies right out of the box. If a phone is lost, the help desk can wipe the device remotely by logging in to the Google Apps for Business account and using the Google Apps Device Policy application.

For tighter integration with a corporate network, the Nexus S 4G also supports Microsoft Exchange ActiveSync, providing a universal inbox for corporate e-mail, voicemail and calendar requests, as well as central control of device access and security policies. Additionally, Information Rights Management helps protect sensitive information by letting administrators control who can access messages and attachments.

By The Numbers

70% Small businesses using mobile apps to save time, increase productivity and reduce costs
SOURCE: AT&T

86% SMBs that have not adopted mobile phone security
SOURCE: Canalys

31% Employees who say their organizations require security software on smartphones
SOURCE: Kaspersky Labs

84% People who use the same smartphone for business and personal use (Employers purchased the devices and pay monthly charges for 34% of those users.)
SOURCE: Ponemon Institute

22% Organizations that let employees use their own mobile devices for business
SOURCES: Carnegie Mellon University CyLab and McAfee

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