Tactical Advice

Digital Signage Displays Crisp, Sharp Images

Getting the word out to customers has never looked so beautiful.
This story appears in the June 2011 issue of BizTech Magazine.

Many retailers and small businesses are investing in digital signs to capture customers’ attention. One widely used display product line comes from Samsung — the 400FP-2 40-inch professional LCD.

With 1920x1080 resolution, the 400FP-2 yields high-quality, high-definition images. It features a 4000:1 static contrast ratio and 40,000:1 dynamic contrast ratio, providing crisp, full-motion images. Designed specifically for commercial applications including digital signs, the display supports a wide variety of connections, including VGA, DVI and HDMI.

While digital signs typically display marketing or other messages delivered from a media server, the 400FP-2 can also function in TV mode, using an optional TV tuner. Some small businesses with multiple screens in their facilities will, on occasion, show TV programming, so having a TV tuner is a real plus.

By The Numbers

27% The percentage of retailers looking to deploy interactive technology that enhances audio and video communication with shoppers
SOURCE: Aberdeen Group

2.1 million Projected number of digital-sign units to ship by 2013, thanks to a compound annual growth rate of 23%
SOURCE: iSuppli

56% The percentage of companies in 2010 that said customer experience is the primary reason they plan to invest in digital signage
SOURCE: Digital Screenmedia Association

70% The percentage of U.S. residents age 12 or older who recall seeing a digital video display in the past month, which translates to 181 million Americans
SOURCE: Arbitron and Edison Research, 2010

500 million+ Gross minute exposures to location-based video ads per month for Q4 2010
SOURCE: Nielsen, April 2011

57% The percentage of digital screens that are networked to update content remotely
SOURCE: DigitalSignageToday.com, 2011

$6.47 billion Digital out-of-home media revenue generated by digital place-based network, billboard and signage operators in 2010
SOURCE: PQ Media, 2011

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