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Dec 23 2014

Why Digital Matters to Your Business

Digital continues to fundamentally change business drivers. Although the business side of organizations has gained more involvement in tech purchases, the IT team still must help make those projects deliver value. Learn what CDW strategist Nathan Coutinho sees on the digital horizon.

Participants

Nathan Coutinho: CDW Sr. Manager, Strategy

Video Highlights

  • Remember the Ellen DeGeneres Oscar selfie? It generated over a billion dollars in marketing value for Samsung.
  • Digital is so ubiquitous that people don't even think of our everyday devices as being digital.
  • The reality is that only IT can integrate and support line of business.

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