KRISTIN FRANK: One leader needs to have the vision and clarity of outcome. They then need to align with the lead decision-maker in the technology organization to articulate the purpose and convey the strategy through the ranks. Next, there needs to be a dual partnership in which both teams collaborate and course-correct the plan and business case.
FRANK: Once you formulate the business case, the next step is to pull all key departments to set the course from conception to implementation. In my experience, the best results come when clear goals are set and each department feels aligned. This eliminates friction and facilitates cooperation.
FRANK: Collaboration works as long as there is clarity of vision and leadership. Lack of clear leadership will lead to poor business planning and implementation.
FRANK: Once the business strategy is developed, it’s important that key stakeholders continue to contribute, and all others are still kept in the loop to ensure context, ownership and future collaboration as needed.
FRANK: Both the business and technology leaders must remain aligned and over-communicate with the teams to ensure the project is set up for success.
FRANK: A successful project needs one clear visionary who can set the course, solidify disparate teams, advocate for and secure resources, remove obstacles, drive efforts forward and evangelize results. This person must have the ability to strongly and clearly communicate to various departments so that everyone understands what they are rallying behind. Success occurs when each team feels it has ownership in the project’s success and is recognized for their contribution.
Under Frank’s helm, MTV is the No. 1 social TV brand with 270 million fans and the No. 1 network on Facebook, Instagram and Snapchat. She was selected to Variety’s “Power of Women: NY Impact List” in 2014.