Tactical Advice

Small Businesses that Embrace Technology Reap Real Rewards

Symantec’s SMB Confidence Index finds that companies that embrace technology as a business tool can benefit significantly.
Small Businesses that Embrace Technology Reap Real Rewards

Confidence has the power to transform individuals from sideline players into leaders, and the same is true at the organizational level.

Many small and medium-sized businesses (SMBs) let their fear of the unknown hold them back from leveraging technology tools. They fear they’ll “mess up,” or that technology couldn’t possibly have any impact on their business since they’re “not a technology company.”

But in 2013, every company is a technology company. Every business relies on technology in some way, whether it’s at an operational level (point-of-sale technology) or to conduct communications and marketing (email, social media).

At this point, remaining immune to this otherwise sweeping technology revolution is a conscious decision to stick your head in the sand.

Thinking About IT Strategically Pays Off

Symantec conducted a survey of 2,452 SMBs around the globe and divided the companies into three tiers based on their responses: top-tier, middle-tier and bottom-tier.

The survey found that among the top-tier SMBs, one of the most significant drivers of positive outcomes with IT had to do with a leadership mind-set that places strategic value on technology. Among the top-tier SMBs, 83 percent said IT was strategic to their business compared with only 44 percent of the bottom-tier companies.

Additionally, this top-tier mind-set was most effective when it came from the founders or owners of the company.

“Top-tier SMBs’ IT philosophies are highly influenced by the people who started their business,” says Andrew Singer, director of product marketing for Symantec. “Previous business experience that's brought into the company by the founder highly influences how they're thinking about IT.”

The payoff from such a viewpoint isn’t just theoretical either. According to Symantec’s 2013 Internet Security Threat Report, attacks on SMBs have tripled in the last year. But among the top-tier SMBs in the company’s Confidence Index, 51 percent said they saw fewer cyberattacks, while only 13 percent of bottom-tier SMBs could say the same.

Being more knowledgeable about IT also means top-tier SMBs know how to get the most bang for their buck. Top-tier SMBs spend on average 7 percent less on IT than bottom-tier SMBs, says Singer.

“They're being smarter about their investments. They're getting more value out of the dollars of their investments,” he says.

To learn more about Symantec’s SMB Confidence Index, download the full report on Symantec’s site.

For a quick overview on how more small businesses can mimic the success of the top-tier SMBs in Symantec’s Confidence Index, check out the infographic below.

SMB IT Confidence infographic

Sign up for our e-newsletter

About the Author

Ricky Ribeiro

Online Content Manager

Ricky publishes and manages the content on BizTech magazine's web site. He's a writer, technology enthusiast, social media lover and all-around digital guy. You can learn more by following him on Google+ or Twitter:


Heartbleed: What Should Your... |
One of the biggest security vulnerabilities has almost every user and every industry...
Why Businesses Need a Next-G... |
Devices investigate patterns that could indicate malicious activity.
Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....


The New Backup Utility Proce... |
Just getting used to the Windows 8 workflow? Prepare for a change.
How to Perform Traditional W... |
With previous versions going unused, Microsoft radically reimagined the backup utility in...
5 Easy Ways to Build a Bette... |
While large enterprises have the resources of an entire IT department behind them, these...

Infrastructure Optimization

Businesses Must Step Careful... |
Slow and steady wins the race as businesses migrate IT operations to service providers,...
Why Cloud Security Is More E... |
Cloud protection services enable companies to keep up with security threats while...
Ensure Uptime Is in Your Dat... |
Power and cooling solutions support disaster recovery and create cost savings and...


Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
How to Maximize WAN Bandwidt... |
Understand six common problems that plague wide area networks — and how to address them.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Mobile & Wireless

Mobility: A Foundational Pie... |
Other technologies rely on mobile computing, which has the power to change lives, Lextech...
Now that Office for iPad Is... |
After waiting awhile for Microsoft’s productivity suite to arrive, professionals who use...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.

Hardware & Software

Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....
New Challenges in Software M... |
IT trends such as cloud, virtualization and BYOD pose serious hurdles for software...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.