Tactical Advice

Shopping 2.0: N.Y. Retailer Deploys Touch-Screen “Wall as a Mall”

Kate Spade and eBay have teamed up to provide a unique shopping experience that brings online and offline worlds together.

The rise of eCommerce has meant, in some ways, a shift away from traditional brick-and-mortar retail shopping. According to recent research from Rakuten, 63 percent of retailers expect sales in brick-and-mortar stores to decrease this year.

But the decline in physical retail sales doesn’t present the whole story of the ongoing evolution in the industry. According to a report from Computerworld, survey data from 2012 shows that while many consumers deemed online shopping “convenient” and their “favorite” way to shop, brick-and-mortar shopping was also seen as the most “reliable” and “safe” way to shop.

In an attempt to reinvent the shopping experience, eBay has partnered with fashion retailer Kate Spade for a series of touch-screen interactive storefronts for its Kate Spade Saturday brand.

Customers will be able to browse the designer’s collection through the interactive storefront and place an order for same-day delivery. In a post on its official blog, eBay announced the partnership and elaborated on the collaboration:

Each interactive storefront allows shoppers to select and order merchandise from Kate Spade Saturday, Kate Spade’s new weekender line, on a touchscreen, schedule a free one-hour delivery to anywhere in the city, and pay with PayPal Here upon delivery.

Our partnership brings the best of online shopping into the physical world, and rolls mobile technology, same-day delivery, and seamless digital payments into one end-to-end customer experience.

eBay’s “shoppable window” extends the boundary of the store, said Steve Yankovich, head of the company’s Innovation and New Ventures group, which developed the technology.

William McComb, CEO of Kate Spade’s parent company Fifth & Pacific, told Reuters, “My nickname for it is the Wall as a Mall.” He also pointed out that it gives the retailer the ability to do more with limited space.

The campaign is set to run in New York City from June 8 through July 7.

There’s no word on the possibility of extending the campaign if it proves successful, but the experiment serves as an interesting middle ground between physical and online retail experiences. Perhaps online shopping doesn’t have to replace in-store completely. Maybe there’s room for a best-of-both-worlds experience.

Sign up for our e-newsletter

About the Author

Ricky Ribeiro

Online Content Manager

Ricky publishes and manages the content on BizTech magazine's web site. He's a writer, technology enthusiast, social media lover and all-around digital guy. You can learn more by following him on Google+ or Twitter:


Heartbleed: What Should Your... |
One of the biggest security vulnerabilities has almost every user and every industry...
Why Businesses Need a Next-G... |
Devices investigate patterns that could indicate malicious activity.
Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....


The New Backup Utility Proce... |
Just getting used to the Windows 8 workflow? Prepare for a change.
How to Perform Traditional W... |
With previous versions going unused, Microsoft radically reimagined the backup utility in...
5 Easy Ways to Build a Bette... |
While large enterprises have the resources of an entire IT department behind them, these...

Infrastructure Optimization

Businesses Must Step Careful... |
Slow and steady wins the race as businesses migrate IT operations to service providers,...
Why Cloud Security Is More E... |
Cloud protection services enable companies to keep up with security threats while...
Ensure Uptime Is in Your Dat... |
Power and cooling solutions support disaster recovery and create cost savings and...


Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
How to Maximize WAN Bandwidt... |
Understand six common problems that plague wide area networks — and how to address them.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Mobile & Wireless

Mobility: A Foundational Pie... |
Other technologies rely on mobile computing, which has the power to change lives, Lextech...
Now that Office for iPad Is... |
After waiting awhile for Microsoft’s productivity suite to arrive, professionals who use...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.

Hardware & Software

Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....
New Challenges in Software M... |
IT trends such as cloud, virtualization and BYOD pose serious hurdles for software...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.