Tactical Advice

How Are Airports Employing Social Media? [#Infographic]

Airports are just starting to take off when it comes to social media initiatives.

Nearly every person and business today has multiple social media profiles to communicate with friends and customers. According to research conducted by the consulting firm SimpliFlying, airports are no different. Fifty-five airports from all over the world offered insights into how they are budgeting for social media, measuring ROI and dealing with the challenges of communicating on this emerging channel.

The airports polled described a cautious approach to their new social media programs. Almost 56 percent said they were allocating fewer than 50 man-hours per month to social media. The vast majority, 83 percent, reported small social media staffing, with one to three staff members working on it.

The modest investments in time and personnel are related to the miniscule budget being set aside for social media. Airports have largely decided to keep funding for social media small as they slowly gain an understanding of how it contributes to overall brand engagement and customer service.

According to the survey data, 63.6 percent of airports are budgeting less than $10,000 to social media, while a tiny 3.6 percent are allocating more than $100,000.

To learn more about how airports are approaching social media, check out this infographic:

Social media Airports

Sign up for our e-newsletter

Security

Heartbleed: What Should Your... |
One of the biggest security vulnerabilities has almost every user and every industry...
Why Businesses Need a Next-G... |
Devices investigate patterns that could indicate malicious activity.
Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....

Storage

The New Backup Utility Proce... |
Just getting used to the Windows 8 workflow? Prepare for a change.
How to Perform Traditional W... |
With previous versions going unused, Microsoft radically reimagined the backup utility in...
5 Easy Ways to Build a Bette... |
While large enterprises have the resources of an entire IT department behind them, these...

Infrastructure Optimization

Businesses Must Step Careful... |
Slow and steady wins the race as businesses migrate IT operations to service providers,...
Why Cloud Security Is More E... |
Cloud protection services enable companies to keep up with security threats while...
Ensure Uptime Is in Your Dat... |
Power and cooling solutions support disaster recovery and create cost savings and...

Networking

Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
How to Maximize WAN Bandwidt... |
Understand six common problems that plague wide area networks — and how to address them.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Mobile & Wireless

Mobility: A Foundational Pie... |
Other technologies rely on mobile computing, which has the power to change lives, Lextech...
Now that Office for iPad Is... |
After waiting awhile for Microsoft’s productivity suite to arrive, professionals who use...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.

Hardware & Software

Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....
New Challenges in Software M... |
IT trends such as cloud, virtualization and BYOD pose serious hurdles for software...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.