Tactical Advice

Why Shoppers Still Value Brick and Mortar Retail [Infographic]

Many customers have embraced e-commerce, but the personal touch of brick-and-mortar shops still matters.

Just in time for London Fashion Week, luxury brand Burberry opened its new flagship store on London’s famous Regent Street. The store, dubbed “Burberry World Live” is the result of two years of renovation and aims to create a tailored shopping experience for shoppers by combining the digital with the physical.

Customer service features include sales associates armed with iPads, which are used to log customer preferences and purchase history, and clothing that is tagged with radio-frequency identification technology (RFID) chips that allow customers to view multimedia content such as video clips of catwalk looks.

According to a new infographic published by local shopping search engine Milo, shoppers expect this kind of cross-channel experience to be the future of retail.

While “Burberry World Live” currently stands apart from the brick-and-mortar crowd, 60 percent of shoppers will expect multiple retail channels, including web, social, mobile and physical, to be the norm for most stores by 2014.

This points to a shift in customers wanting retailers to reach them in different ways through different mediums. Customers also seek a more personalized experience.

According to survey data, 61 percent of respondents said they would welcome the idea of online stores keeping track of their browsing and purchasing histories to speed up future shopping.

Check out Milo’s infographic on the future of retail below.

The Future of Retail infographic

Sign up for our e-newsletter

About the Author

Anuli Akanegbu

Anuli is a writer and new-media enthusiast who dreams about becoming the sixth Spice Girl. Until then follow her on Google+  or Twitter: @akaanuli.

Security

Why Cloud Security Is More E... |
Cloud protection services enable companies to keep up with security threats while...
Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
Tools to Maintain Mobile Sec... |
Far-flung devices pose serious challenges, but a variety of technologies can help protect...

Storage

The New Backup Utility Proce... |
Just getting used to the Windows 8 workflow? Prepare for a change.
How to Perform Traditional W... |
With previous versions going unused, Microsoft radically reimagined the backup utility in...
5 Easy Ways to Build a Bette... |
While large enterprises have the resources of an entire IT department behind them, these...

Infrastructure Optimization

Why Cloud Security Is More E... |
Cloud protection services enable companies to keep up with security threats while...
Ensure Uptime Is in Your Dat... |
Power and cooling solutions support disaster recovery and create cost savings and...
The Value of Converged Infra... |
Improvements in security, management and efficiency are just a few of the benefits CI can...

Networking

Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
How to Maximize WAN Bandwidt... |
Understand six common problems that plague wide area networks — and how to address them.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Mobile & Wireless

Now that Office for iPad Is... |
After waiting awhile for Microsoft’s productivity suite to arrive, professionals who use...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Hardware & Software

Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.
The Tools That Power Busines... |
Ever-evolving analytic software can greatly improve financial institutions’ decision-...
XP-iration Date: Today Is th... |
It’s officially lights out for Windows XP as an operating system. Here’s how the world is...