Tactical Advice

For Shoppers, QR Codes Have Got the Power [Infographic]

Customers love using virtual coupons to score real savings.

Not too long ago, the only way customers could benefit from coupons was to buy the Sunday paper and spend a few hours cutting, sorting and storing coupons each week.

While coupon curating has become a specialized and lucrative hobby in this age of reality shows like TLC’s Extreme Couponing, the truth is that society is moving toward a more digital future — and it includes coupons.

QR codes have started to take hold with retailers because shoppers are encouraged to scan the otherwise ambiguous black and white camouflage-looking blocks.

The benefit of using a QR code rather than a paper counterpart lies mainly in these facts:

1) QR codes save trees. If retailers don’t have to print coupons, paper isn’t needed to produce them.

2) QR codes solve the problem of misplaced coupons: Once coupons are lost, so are the potential savings. By scanning a QR code, customers can hang on to that coupon no matter what.

According to data compiled by Wasp Barcode Technologies, 84 percent of consumers use coupons. So there’s plenty of big business to be had in making QR codes more common and usable.

Check out this infographic on QR codes from Wasp Barcode Technologies, below.

QR Code coupons

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About the Author

Ricky Ribeiro

Online Content Manager

Ricky publishes and manages the content on BizTech magazine's web site. He's a writer, technology enthusiast, social media lover and all-around digital guy. You can learn more by following him on Google+ or Twitter:

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