Case Studies

4 Businesses That Found Success with Digital Signage

From health care to car dealerships, digital signage has a use case in almost every industry.
This story appears in the Summer 2012 issue of BizTech Magazine.

The variety of applications for digital signage is expansive. Here are a few examples:

  • St. Joseph Hospital in Orange, Calif., has integrated its patient management system with digital signs installed at key locations in its operating facility, providing highly visible real-time information for staff about the status of each patient.
  • Camelback Toyota, a dealership in Phoenix, Ariz., has installed a theater-sized digital projection screen and 45 HD monitors to display seven different content streams for customers, including model features, accessory options, dealer-specific information, classic car lore and general entertainment.
  • East Coast Jewelry in Boca Raton, Fla., opened its microsite for the public to post messages on during Mother’s Day week 2010; the messages were then displayed on the store’s 14-by-48-foot digital billboard next to Interstate 95.
  • Destination Shuttle Service in Los Angeles has deployed a digital-signage system in 32 buses and at 13 hotels that display information about hotels and the airport, as well as advertisements and information about businesses and sights along the route that are tied to geo-location technology.

SOURCES: Omnivex.com, Scala.com, reallybiglove.com, digitalsignageconnection.com

Sign up for our e-newsletter

Security

Heartbleed: What Should Your... |
One of the biggest security vulnerabilities has almost every user and every industry...
Why Businesses Need a Next-G... |
Devices investigate patterns that could indicate malicious activity.
Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....

Storage

The New Backup Utility Proce... |
Just getting used to the Windows 8 workflow? Prepare for a change.
How to Perform Traditional W... |
With previous versions going unused, Microsoft radically reimagined the backup utility in...
5 Easy Ways to Build a Bette... |
While large enterprises have the resources of an entire IT department behind them, these...

Infrastructure Optimization

Businesses Must Step Careful... |
Slow and steady wins the race as businesses migrate IT operations to service providers,...
Why Cloud Security Is More E... |
Cloud protection services enable companies to keep up with security threats while...
Ensure Uptime Is in Your Dat... |
Power and cooling solutions support disaster recovery and create cost savings and...

Networking

Securing the Internet of Thi... |
As excitement around the connected-device future grows, technology vendors seek ways to...
How to Maximize WAN Bandwidt... |
Understand six common problems that plague wide area networks — and how to address them.
Linksys Makes a Comeback in... |
The networking vendor introduced several new Smart Switch products at Interop this week.

Mobile & Wireless

Mobility: A Foundational Pie... |
Other technologies rely on mobile computing, which has the power to change lives, Lextech...
Now that Office for iPad Is... |
After waiting awhile for Microsoft’s productivity suite to arrive, professionals who use...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.

Hardware & Software

Review: HP TippingPoint S105... |
Next-generation firewall can easily replace a stand-alone intrusion prevention system....
New Challenges in Software M... |
IT trends such as cloud, virtualization and BYOD pose serious hurdles for software...
Visualization Can Help Busin... |
Companies need to put their data in formats that make it consumable anytime, anywhere.