Dashboard: August 2010
Guided by Green
Few businesses take reducing their carbon footprint as seriously as Guidance Solutions, which designs, builds and maintains e-commerce websites for online and multichannel retailers. “I’m passionate about implementing policies that make us as green as we possibly can be,” says co-owner and CTO Jon Provisor.
On its website, Guidance spotlights a host of measures it’s taken to achieve carbon neutrality. The Marina del Rey, Calif.-based company reached its goal in August 2007 — 18 months earlier than planned — thanks in part to its purchase of Energy Star–qualified desktop and notebook PCs from Hewlett-Packard. These include HP Compaq 8100 Elite Convertible Minitower PCs with 89 percent efficient power supplies and low-power Intel Q57 Express chipsets. The 8100s are EPEAT Gold-registered, Provisor says, and ship with HP’s “excellent” power management tools.
The company also provides its 50-plus employees with HP EliteBook 8440w Energy Star–qualified notebooks so they can work from home two days a week, reducing their overall carbon emissions.
By using HP ProLiant DL385 G6 servers, Guidance Solutions has packed more than 20 virtual servers into a single physical server, slashing server power use dramatically. And it’s replaced more than a dozen desktop printers, scanners and copiers with a single networked multifunction device from Ricoh.
Not surprisingly, each employee’s energy usage has fallen dramatically as a result of these efforts. The company’s purchase of carbon-offset credits neutralizes any remaining carbon footprint.
One for All, and All for One
Multifunction printers (MFPs) are a terrific energy-, space- and cost-saving solution for companies looking to replace multiple desktop printers, scanners and copiers. Instead of recycling three or four devices when they’re no longer functional, you only have to recycle one.
Networkable and energy-efficient, the Energy Star–qualified HP LaserJet M2727nf delivers 1200 dpi black-and-white laser printing and copying speeds of up to 27 pages per minute. The MFP can print up to 99 copies per page, with reduce/enlarge settings ranging from 25 percent to 400 percent, and includes a built-in, networkable fax and color scanner and HP’s Jetadmin networked printer management software.
Further cost and energy savings come from two-sided copying, a power-save mode and instant-on technology that lets the printer spring to action almost immediately, then revert to power-save mode when a print job is complete.
Fast performance, plus an input capacity of up to 300 sheets (expandable to 550 sheets), multitasking and a 50-sheet automatic document feeder mean you don’t have to sacrifice features and power to reduce your business’s carbon footprint.
“Data deduplication software allows us to address power, cooling and space consumption challenges by optimizing disk storage so we can store more on less.”
— Carlo Saggese, vice president of application development, Vistage International
“We’ve built a robust virtual sales team using web conferencing,
instant messaging and other mobile technologies, reducing all kinds
of travel and increasing our productivity and efficiency.”
— Dean Eaker, founder, president and chief revenue officer, Wired Assets Data
“Our firm is looking to cut our carbon emissions by using web and video conferencing, as well as collaboration software, to work with our clients across the country and reduce airplane miles traveled.”
— Lori Ahouse, chief operating officer, Ross & Associates
By the Numbers
67% The percentage of businesses with one to 99 employees that consider the implementation of green IT either very important or somewhat important
SOURCE: CDW Green IT survey (2009)
44% The percentage of small-business users who feel a paperless office is the leading environmentally friendly and cost-saving use of technology
SOURCE: Microsoft/KRC Research survey of 250 small-business IT decision-makers (2008)
2.1 million The number of airline seats that will go unused annually because of companies using video telepresence, beginning in 2012
SOURCE: Gartner, Top 10 Predictions (2009)
43% The annual reduction in power use by PCs when organizations with 2,500 PCs actively employ power management functionality
SOURCE: Gartner (2009)
60% The percentage of a new PC’s total greenhouse gas emissions that will have been released before the user first turns on the machine, in 2012
SOURCE: Gartner, Top 10 Predictions (2010)
Photo: Chad Baker/Getty Images
The top three reasons why companies consider energy consumption when purchasing new technology products.
1 They are trying to contain rising energy costs.
2 They take social responsibility seriously.
3 They have established goals for reducing carbon emissions.
SOURCE: CDW poll of 395 BizTech readers